Founded in 1996 at the University of Melbourne, Arq Group (previously Melbourne IT) began as a domains and hosting service. Since then it has developed into a consultancy covering digital marketing, web design, security, mobile, analytics and cloud-based solutions. To further reposition itself as a ‘complete, strategic digital partner’ Arq Group has undergone a complete rebrand, cementing its position as a true digital partner.
Arq Group – which is growing by a quarter each year – needed a space adaptable to their expansion and with an upcoming lease expiry, it was the perfect opportunity for change. The company has been on an acquisition spree in recent years adding to this growth so it was important to reflect these changes, with a number of additional services going beyond simple domain name hosting.
We understood the cultural and brand transformation Arq Group was going through and were excited to collaborate on a project to positively impact all employees through a new working, collaborative environment.
Amicus worked with Design Partner Hot Black to translate this foundation into a practical direction for the strategy and design of the work environment in all future locations.
Arq Group wanted a space that helped people to connect with each other, that brought information to life and that promoted their people's sense of wellbeing and belonging. Through an in-depth study with our Workplace Strategy Team, we co-created a set of 10 design principles which guided the development of the office space. Those principles included; taking the "One Arq Group" approach to design across all offices promoting movement and openness with diverse work settings and inserting home-like features into the design.
The scope of the Melbourne project included 3 floors of private offices, meeting spaces and work zones with an additional floor dedicated to staff breakout and Wellness, Carers and Multi-purpose rooms.
Amicus were an integral partner. Thank you for helping us unleash our possibilities - Amy Rixon, Chief Brand, People & Culture Officer - Arq Group
Arq Group’s rebrand will accompany an expansion plan creating 270 new jobs adding to its current 850 employees. The new brand and workspace revitalisation bring to life the innovative spirit the company has had since day one, reflecting the close relationships intend to forge and the ambition to do things differently. It was important for Arq Group to have a brand and a space that makes sense to our customers and that our people can be proud of.